An Android app is a software application running on the Android platform. Because the Android platform is built for mobile devices, a typical Android app is designed for a smartphone or a tablet PC running on the Android OS.
In today’s digital world every thing is carried out on mobile phones. In past, there are only feature phones where you cannot do anything except call to somebody. But in present era with the technology advancement new features have been invented and smart phones came into existence.
They have introduced an OS named as Android for smart phones which allows you to do many tasks. You can make a video call, play games with others simultaneously, check your Email id and so on.
Google play store is a online store from where you can download the android apps to your mobile. The play store consists of various new apps that are related to health care, travel, entertainment,Learn new things etc. The play store consists of 2.8 Million apps that can be downloaded. Daily 1500 new apps are being added to the Google play store.
With over 3 million apps on the play store it is very tough to rank your mobile app on the top. If any user searches for any mobile app in the search bar then the google will present the mobile apps in form of list and then user can download the desired app. The search for mobile apps will be called as Google’s app pack search results. The search for the mobile apps in the app pack results will look like this.
It shows about 6 apps in the top fold and when the results are more than 6 which matches the user query will be presented as drop down list with an arrow symbol. For example, type video editor in the search bar and the results will look like this.
Make the best use of Google keyword plannerto find the right keywords for your app. Generally people will search for the keywords with a noun like “Video Editor”, “Travel Planner”. So start your optimization by thinking more about what your app is rather than what it does.
Optimize The Title And Description :
As you generally do for the web page follow the same rule for optimizing the title for the mobile app also. Use your gathered keywords and make use of them in the description. Don’t forget to keep the keyword in the title. Include your brand name also in the title along with what the app does.
Google allows about 50 characters for the title in app store and 30 characters for the Google Play. So according to these rules you have to make a creative title for your mobile app.
To rank your app at the top position on the Google’s app pack search results, you have get maximum reviews for your mobile app. Reviews play a major part in Google play store and it has ability to alter the search results in play store.
For starters, your app might rank based on keywords included in reviews on the app page. It’s often the case that keywords toward the top of the page are given more weight than keywords farther down.
The star rating will also affect how your app ranks. You might notice that some apps with better ratings outrank other apps that have better keyword optimization. That’s because Google pays attention to ratings.
Undoubtedly, the star rating will also affect the click-through rate. That will likely impact its rank as well.
Use Specific Keywords :
Generally people will search the query like wise in the normal search results. They will search with description of the app rather than it’s name. For example,people who search for an app in the app store probably won’t use “app” in their search query. However, people who search for an app with a search engine are much more likely to use it.
So add the word “app” and optimize for the word “app,” and you’ll likely stay ahead of your competition.
Also, use the name of the operating system in the app title and description. People using search engines to find an app will likely include their platform in the search query.
So follow these steps to optimize your mobile app in google play store. Optimizing an app for the search engines is different from optimizing a web page. However, with the right know-how and a little bit of effort, you can boost your app to the top of the search results.
An open-source operating system used for smartphones and tablet computers.This is the simple definition for Android. It has become revolutionary since its Inception, and has changed mobile industry into a new phase. Before the introduction of the Android, phones are equipped with their own software’s and they don’t have any extra features other than calling,camera and games.
But with the introduction of Android, the face of the smart phones changed a lot. We can browse the Internet, Make video Calls, Send money through the phone, Buy tickets online. These are all possible with the Android OS. It is developed by Google on the Linux Kernel and designed primarily for touchscreen mobile devices such as smartphones and tablets. Android’s user interface is mainly based on direct manipulation, using touch gestures that loosely correspond to real-world actions, such as swiping, tapping and pinching, to manipulate on-screen objects, along with a virtual keyboard for text input. Android phones are rich in performance while the Iphone is rich in Design.
IOS is also same as Android which is the Operating System for Iphone. It was introduced on June 29, 2007 a year prior to the Android.
When it is introduced :
Android is introduced on September 23, 2008.Initially developed by Android Inc., which Google bought in 2005, Android was unveiled in 2007, along with the founding of the Open Handset Alliance – a consortium of hardware, software, and telecommunication companies devoted to advancing open standards for mobile devices. Beginning with the first commercial Android device in September 2008, the operating system has gone through multiple major releases, with the current version being 7.0 “Nougat”, released in August 2016. Android Apps are of total 2.8 million in number in the android market.
Versions of Android :
Since 2008, Android has seen numerous updates which have incrementally improved the operating system, adding new features and fixing bugs in previous releases. Each major release is named in alphabetical order after a dessert or sugary treat, with the Android versions being called “Cupcake”, “Donut”, “Eclair”,”Froyo”,”Gingerbread”, “Honeycomb”,”Ice cream sandwich”,”Jelly Bean”, “KitKat”,”Lollipop”,”Marshmallow” and “Nougat” respectively. The first two versions called as Android Alpha and Android Beta.
The first version is called as Android Alpha 1.0 which was released on September 23,2008 and the latest version is Android Nougat 7.1.2 which is released on August 22, 2016.
Latest version- Nougat :
The latest version Nougat was released on August 22,2016. It is the seventh major release in the line of Android versions. Google phones are first equipped with the latest version of Android Nougat introduces notable changes to the operating system and its development platform, including the ability to display multiple apps on-screen at once in a split-screen view, support for inline replies to notifications, as well as an OpenJDK-based Java environment and support for the Vulkan graphics rendering API, and “seamless” system updates on supported devices.A post-release update known as Android 7.1 was pre-loaded onto Google’s Pixel and Pixel XL smartphones released in October 2016.
Android 7.1.2 was released in April 2017, bringing Pixel-exclusive features including the launcher, blue Settings app, solid-white navigational buttons, and a redesigned Recent apps screen to the Pixel C tablet. The Pixel and Pixel XL received fingerprint swipe performance improvements, Bluetooth connectivity improvements, and alerts for battery usage, while the Nexus 6P, Nexus 5X, and Nexus Player received stability improvements for enhanced notifications, support for fingerprint swipe, connectivity improvements and also alerts for battery usage. As of this update, Nexus 6 and Nexus 9 are now considered end-of-life.
Features of Nougat :
Nougat 7.1 :
Rearranged notification shade
Touch/display performance improvements
Moves (Fingerprint swipe down gesture – opt-in)
Seamless A/B system updates
Daydream VR mode
App shortcuts/shortcut manager APIs
Circular app icons support
Keyboard image insertion
Fingerprint sensor gesture to open/close notification shade
Manual storage manager Intent for apps
Improved VR thread scheduling
Enhanced wallpaper metadata
Multi-endpoint call support
Support for various MNO requirements
PCDMA voice privacy property
Source type support for Visual Voicemail
Carrier config options for managing video telephony
Manual storage manager – identifies files and apps using storage
Nougat 7.1.1 :
Send GIF’s directly from the default keyboard
Launch actions on apps by long pressing the app icon
Nougat 7.1.2 :
Battery usage alerts
Enhanced notification stability
Fingerprint swipe on 5X/6P
General connectivity improvements
Improved fingerprint swipe performance
Bluetooth connectivity improvements
New multitasking user interface on Pixel C
Nougat Rollout :
Google launched the Pixel and Pixel XL devices on Android 7.1, bringing some exclusive features on their phones and the other devices are running on Android 7.1 version. Google started rolling out Android 7.0 Nougat to Nexus devices on 22 August 2016. This covered a great number of devices, but it wasn’t until early October that the Nexus 6 got in on the action, with that update appearing on 3 October. The LG V20 was the first device to feature Android 7.0 Nougat right out of the box.
Android 7.1 Nougat launched with the Pixel phones on 4 October 2016, with those two devices becoming available a week later.The final release of Android 7.1.1 appeared in early December, with the Pixel XL getting it at the start of that month.
Nougat Rollout For SmartPhones :
Samsung has confirmed that the Nougat update for the Galaxy S7 is the full Android 7.1.1 version. The company started a Galaxy Beta Programme for Nougat in the US, UK, Korea and China, allowing users to test the software on the Galaxy S7 and S7 edge before the update arrived.
As of 12 January, those on the Beta programme started seeing the update appear, with other users following over the next couple of weeks. The official Samsung Galaxy S7 and S7 edge update rolled out from 17 January 2017, starting in the UK and China.
Samsung has also confirmed that some 2016 phones will be getting the bump to 7.0 Nougat in the “first half of 2017”. That’s a pretty vague timeline, but it’s good to know the latest software is coming.
2. OnePlus started the roll-out of Nougat for the OnePlus 3T in January, with many regions now getting the OTA update, the roll-out for the OnePlus 3 has also started, both confirmed on 17 January.The company is yet to release official plans on a Nougat update for the OnePlus 2. It was rumored for February but that has since come and gone with no sign of Android 7.0.
3. BlackBerry is all about Android now. The BlackBerry Priv launched on Android Lollipop and it took six months to see an update to Marshmallow.With a bit of luck BlackBerry will speed things up for Android Nougat but informed opinion suggests it will be Q2 2017 We’re waiting to hear on official timelines for the Priv, DTEK50 and DTEK60 updates.
Some tips and tricks for Nougat :
1. For Faster Operation :
For Saving RAM and battery:
In most cases, background services consume unnecessary resources. So go into the developer settings and from there, you can stop these services from running. To restart the background services, restart your app or smartphone.
2.For Accessing settings more quickly :
Nougat further improved the settings menu. The main menu is hidden in the left margin and you can access it whenever you need it. You can navigate horizontally quickly on the top level.
3.To Tackle battery power optimization:
Apps are disconnected from the Internet when in standby mode and may only use the processor for large intervals. This increases battery life but it can have some side effects. Some third-party apps, such as Messenger or Navigation apps will no longer be able to send you notifications; you might end up missing out on your instant messages or fly past a turn at an intersection. You can turn off battery optimization in the battery settings.
4. For Faster Multitasking :
Multitasking on Android so far involves tapping on the square button to pull up all your open apps, arranged based on recent use. Now, all you need to do is double-tap the recents (square) button on the navigation bar and Android will switch to the most recent app.
5.Use Any App in Multi-Window:
One of the reason multi-window is not supported in certain apps is due to the size. There is a tweak you can use to overcome this. It is a developer option that allows apps to be resized (so it can used in split-screen mode). It’s not a 100% tweak though – you’ll have to try it out to see if it works.
To enable this ability, first enable developer options by opening Settings > About > Software information and tap on the Build number 7 times.
Once the developer options has been enabled, open the Settings again > Developer options and toggle Force activities to be re sizable on to make all apps compatible with Multi-Window.
6. For Better Notification Management :
With Nougat, you can manage certain kinds of notifications based on the apps they come from. Ignore ads, promotions and other irrelevant notifications (like Facebook birthday reminders and game notifications) and keep only the important ones that really require your attention.
To do this, on any such incoming notification, long press on the app’s notification > select the behavior accordingly from the options. You can choose to silent the notifications or totally block them.
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